Trends Shaping the Bridal Flower Niche

bridal bouquetFlower shops in Greenville, SC have to change their styles to showcase new trends and to ensure that they are offering what it is that customers are looking for. Not everyone wants the same thing, but as new trends emerge, florists have to find inventive ways to make them work for their customers who like the trends but may want to go in a different direction with them.

The trends come from a lot of different places but most often the art world. As new styles and colors gain in popularity in that world, their influence bleeds over into the floral shops. What is happening in the world today can shape the floral trends as well, as after somber events, more people want muted colors and darker tones, and in more lighthearted times they want lighter colors and burgher shades.

The overall floral trends affect the bridal flower niche as well, and some of the hottest trends for today are often new takes on classic trends or variations on trends that have been popular over the past year or so.

Cascading bouquets are particularly popular right now. These are filled with foliage and feature lots of disparate elements. They were made popular at royal functions, but they have found their way into the everyday wedding now, even though it is with a slight twist. Whereas the royal cascading bouquets was often very structured and formal looking, the modern cascading bouquet for brides is mostly unstructured and free flowing.

Flower shops in Greenville, SC, such as flower shops in Greenville SC, are ensuring that they know how to provide the latest floral trends to their customers. That doesn’t mean they repeat the trend exactly, as they have to provide their own unique take on it and showcase their ability and style.

They can take an on-trend look, such as single color bouquets and make them into something unique and wonderful. By mixing up the types of flowers used and adding a bit of greenery here and there, they can craft a unique look that is still on trend but that stands out and makes people take notice. This can raise their profile and attract new customers while still fulfilling their customers’ wishes.